The first 3 months of 2022 were bad to disastrous for many luxury goods businesses. And as a luxury item, we consider that which is not of immediate and essential necessity. Businesses with decoration, cosmetics, etc. saw a big drop in sales.

We, however, managed an increase of more than 273% in the orders of the Kallist Cosmetics company’s eshop kallist.gr with only a 20% increase in advertising expenditure!

I’ll challenge a little more and say that we don’t include in this figure the orders we received from Landing Pages! 🙂

Amazing, huh? Many will tell you that it cannot be done. I will show you how I did it in very simple steps!

First of all, I would like to make it clear that the most important thing is the freedom of movement that we have from the entrepreneur. It is important that the entrepreneur trusts you and lets you create!

Shall we?

First we created some landing pages with Seedprod & WPForms, for just a few products. Each landing page has a detailed product presentation, customer reviews and an “easy” buying process with minimal fields. These fields consist only of Name, Address, Phone, Email & piece selection for the product.

This makes the spontaneous purchase easy, with cash on delivery and without the need for additional customer data.

However, “spontaneous” purchases have the highest number of returns. That’s why we kept a few landing pages and “served” them to an audience that was more ready to buy. In addition, we kept some menu items at the bottom, so that a more advanced user would not miss browsing the eshop.

What we gained from this: With a lead generation ad we managed to gain both spontaneous purchases and additional purchases in the eshop with good ROAS. We also won a significant number of emails where weekly campaigns brought back a significant number of purchases.

But I’m moving on to the important and main part which was the campaigns for shopping directly in the eshop.

We used Google Shopping because we knew they would search for the products to learn more about them (since they are unique and not served by another company). So we managed to bring us 2000.00% ROAS.

We created dozens of campaigns a) per product b) per product type (e.g. face/body) & c) per age or gender targeted.

Tests were conducted both with the goal of buying and adding to the basket.

In the image below, you can see the results of a campaign with only 1 adset & 1 ad, targeting add2cart and with a product out of season! Yes, this is a product whose season starts after April. With a profitable ROAS a little lower than 3, we brought 9.92.

ABO or CBO?

If you want to see how different creatives of the same product perform, “go” straight to CBO. If you want to see the response to different products of a similar group – e.g. different face creams, test with ABO.

In this way, we minimized the “lost” money of the required tests and increased profits faster.

Email Marketing: by building a significant customer list, we can achieve a very good turnover with just one email per week!

Useful Tips:

• Give each campaign time to show what it can do. (I don’t mean giving time to campaigns with 0 purchases for 3 days)
• Use at least 4 different creatives in a CBO Campaign. 5 are ideal. With 6 you will see that something will not work out, but you will have room to open and close others.
• Change your creative often
• Don’t watch the competition. Build you.

For Kallist Cosmetics we have taken care of the following: Facebook Ads, Instagram Ads, Google Ads, TikTok Ads.

What the businessman says about us:

We have worked with many agencies in Greece and abroad in the past. We have been working with Dizzy Agency for 16 months now with impressive results and for the first time we have seen our ROAS K ROI soar to 15X for the first time as well as a huge reduction in cart abandonment

I highly recommend the company.

Best Agency of the world

Do you have an eshop and it’s not working out the way you want it to or do you have big dreams? We got it!