Anyone can start a business. The hard part is building it so it only goes one way: up. That's what we do at Dizzy: the right foundations first, and then everything is a piece of cake.
Same with Granny’s House: from its first year of trading, sales grew by more than 1,000%.
| >1000% | sales in year one |
| 100€ | starting budget |
360° digital marketing
What we took on:
- Business naming (“To Spiti tis Giagias”, or Granny’s House)
- Branding & Marketing Strategy
- Social Media Marketing
- Facebook & Instagram Ads
- Google Ads
- Pinterest Ads
- Waze Ads
- Online Reputation Management
- Business consulting & training
- Eshop design & development grannyshouse.gr
5 years on:
– The small showroom on Servion Street moved across the road, to a 5-storey, 2,500m² showroom
– From 1 person, the business now employs 6
– It takes part regularly in festivals and events (e.g. Athens Retro Festival)
– Leading business owners trust it to furnish their spaces, and so do theatres and productions
– Its customers keep coming back
– And it keeps on growing
The Katerina Dimitropoulou about us:
“‘A relationship that started by chance and turned out a real success!! Flawless collaboration, professional work on every level, always on time, and a contribution full of enthusiasm, imagination and creative spirit. They're now my business's favourite partners — highly recommended! Thank you so much for everything.”
The early challenges and how we overcame them:
A good case study shows the challenges too, not just the wins (as far as we're allowed).
We took it on in November 2014. First challenge: an antiques shop, a world we didn't even know as consumers. We had to learn it fast, build proper buyer personas, work out how to present it to both consumers and businesses — and where the business could go, so we could guide the owner properly.
Second challenge: a small budget and time pressure. Costs were mounting. The decision: a Facebook Page and sales through Facebook until the eshop was ready — so not a single day was lost.
The first ad budget: just €100 a month. With that, and the tools of the time, the goal was twofold: likes only from potential buyers, and as many sales as possible from posts featuring the products.
Did we pull it off? Need you ask?
A big thank you to Katerina Dimitropoulou, who trusted us with her entire new venture and let us show that 360 marketing starts with fast decisions.
Eshop design & development
Eshop redesign on OpenCart 3.0.
