{"id":143,"date":"2024-07-15T00:25:53","date_gmt":"2024-07-14T21:25:53","guid":{"rendered":"https:\/\/dizzy.agency\/new\/40-auksisi-pwlhsewn-se-ligotero-apo-ena-mina\/"},"modified":"2026-11-07T13:29:57","modified_gmt":"2026-11-07T11:29:57","slug":"40-percent-sales-increase-in-under-a-month","status":"publish","type":"post","link":"https:\/\/dizzy.agency\/en\/40-auksisi-pwlhsewn-se-ligotero-apo-ena-mina\/","title":{"rendered":"+40% sales in under a month, on 20% less ad spend!"},"content":{"rendered":"

+40% revenue in under a month, on 20% less ad spend. In cosmetics.<\/strong><\/h2>\n\n\n\n

Strategy, targeting, new creatives. In that order.<\/strong><\/h3>\n\n\n\n

Most ad accounts we see are missing something: strategy, creatives or tracking. This one was missing all three.<\/p>\n\n\n\n

+40%<\/td>revenue<\/td><\/tr>
+27%<\/td>Orders<\/td><\/tr>
-20%<\/td>ad spend<\/td><\/tr>
<30<\/td>days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

An eshop with around 10 years in cosmetics, one of the most competitive sectors out there. It came to us after partnerships that hadn\u2019t worked, looking for something solid.<\/p>\n\n\n\n

We started with a mini audit of the ad account.<\/strong><\/p>\n\n\n\n

What we found:<\/strong><\/p>\n\n\n\n

    \n\n
  1. The wrong targeting<\/li>\n\n\n
  2. Rushed creatives that said nothing to anyone<\/li>\n\n\n
  3. A newsletter left gathering dust<\/li>\n\n\n
  4. Errors in Meta (Facebook \/ Instagram) tracking<\/li>\n\n\n
  5. Campaigns run on luck, with no strategy<\/li>\n\n<\/ol>\n\n\n\n

    What we did straight away:<\/strong><\/p>\n\n\n\n

      \n\n
    1. We fixed the tracking<\/li>\n\n\n
    2. We put the newsletter to work, as part of the strategy<\/li>\n\n\n
    3. We studied the products and built a new strategy<\/li>\n\n\n
    4. New creatives and campaigns with the right targeting on Meta (Facebook \/ Instagram)<\/li>\n\n<\/ol>\n\n\n\n

      In under 30 days, on 20% less ad spend:<\/p>\n\n\n\n

      \"\"<\/p>\n\n\n\n\n\n\n\n

      From the first fixes alone:<\/strong><\/p>\n\n\n\n

        \n\n
      • +40% sales in under 30 days<\/li>\n\n\n
      • a 20% cut<\/strong> in ad spend<\/li>\n\n\n
      • a 27% increase<\/strong> in orders<\/li>\n\n<\/ul>\n\n\n\n\n\n\n\n

        Is your eshop stuck? Email us at hello@dizzyagency.gr for a FREE audit.<\/p>","protected":false},"excerpt":{"rendered":"

        Audit, tracking fixes and a new creative strategy: +40% sales in under a month on 20% less ad spend, for a cosmetics eshop.<\/p>","protected":false},"author":1,"featured_media":687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[16,17],"tags":[41],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-meta-ads","tag-eshop-"],"_links":{"self":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":6,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":1620,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/143\/revisions\/1620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media\/687"}],"wp:attachment":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}