Google has changed the rules, and \u201cConsent Mode v2\u201d is now part of our lives.<\/p>\n
What does it mean for anyone who owns or manages a site?<\/strong><\/p>\n After a string of fines and accusations over personal data (practices that weren't exactly GDPR-friendly), Google is changing the way classic cookies work.<\/p>\n In other words, it changes how we get the user's consent when they land on the site \u2014 to use their data in ads and to track what they do.<\/p>\n The result: actions from your ads are no longer measured properly (so you can't tell what came from where), and campaigns lose data they need (e.g. for remarketing).<\/p>\n The key change: the new ad_personalization parameter.<\/p>\n What happens if you don't set it up?<\/strong><\/p>\n Your data \u2014 both ads and Analytics \u2014 won't be accurate, because fewer users and fewer actions will be recorded. Analytics, for example, will show a steady, ongoing decline. In short: set it up now. At first you'll see a dip in your data (mainly in Analytics), which then recovers.<\/p>\n Want us to set up Consent Mode v2 for you? Talk to us.<\/p>","protected":false},"excerpt":{"rendered":" Google Consent Mode v2: \u03b7 \u03bd\u03ad\u03b1 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u0395, \u03c0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf tracking \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>","protected":false},"author":1,"featured_media":27,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[83],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":4,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":1622,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/146\/revisions\/1622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media\/27"}],"wp:attachment":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAnd one more thing: Google will stop giving the same reach to sites that don't meet Consent Mode v2, because it will treat them as unfriendly to its ecosystem.<\/p>\n