{"id":156,"date":"2020-01-02T15:00:38","date_gmt":"2020-01-02T13:00:38","guid":{"rendered":"https:\/\/dizzy.agency\/new\/case-study-mchills-eshop\/"},"modified":"2026-11-07T13:30:12","modified_gmt":"2026-11-07T11:30:12","slug":"case-study-mchills-eshop","status":"publish","type":"post","link":"https:\/\/dizzy.agency\/en\/case-study-mchills-eshop\/","title":{"rendered":"McHills: +500% in the first six months, under capital controls"},"content":{"rendered":"<p class=\"wp-block-paragraph\">McHills launched just as capital controls hit Greece. For us it was new ground and a big risk: almost no liquidity, uncharted waters, a business plan literally torn up. We had to run a business on a \u201c\u20ac60 cash machine limit\u201d, with consumers in shock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For McHills we took on almost everything:<br>\u2013 <strong>Business <\/strong>consulting<br>\u2013 Finding <strong>suppliers <\/strong>abroad &amp; the best possible deals<br>\u2013 <strong>Full Branding<\/strong> (business naming, identity design)<br>\u2013 Eshop development<br>\u2013 Marketing strategy<br>\u2013 Courier deal for better rates<br>\u2013 Brand Reputation Management<br>\u2013 Crisis management<br>\u2013 Wholesale deals with suppliers, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" class=\"wp-image-11810\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/mchills-01.jpg\" alt=\"\" title=\"\">\n<figcaption>McHills Design<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>+500%<\/td><td>growth in the first 6 months<\/td><\/tr><tr><td>full<\/td><td>Branding \u00b7 e-shop \u00b7 marketing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">McHills went Live and the first sale came in within 5 hours. From week 1, caf\u00e9s, bars and off-licences were asking for wholesale.<br>In its first 4 months it was turning over what you'd expect from eshops with years in the market, while some of the country's biggest brands (Coca Cola, Blue Star Ferries and others) were already asking for wholesale orders of thousands of units for corporate gifts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loyalty kept climbing and the positive feedback poured in.<br>By the end of the first six months, growth was already over 500% \u2014 not counting wholesale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with the overseas suppliers was flawless. Those visiting Greece for the first time were thrilled: they found an eshop built to international standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A success story, in the middle of a crisis. Honestly, even we couldn't believe it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Review <\/strong>from the founder:<br><em>\u201cCreative spirit and flawless, collaborative communication! Knowledge and action that add up to wonderful creative expression, which makes them one of a kind! Dizzy always has a surprise for you, just when you think every idea has already been had!!!!\u201d&nbsp; <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" class=\"wp-image-11835\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/smartmockups_k1td4yox.jpg\" alt=\"\" title=\"\">\n<figcaption>Product presentation<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" class=\"wp-image-11833\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/smartmockups_k1te0tm8.jpg\" alt=\"\" title=\"\">\n<figcaption>Graphic design for Carnival Lights<\/figcaption>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>McHills: an eshop that launched during capital controls and took off \u2014 design, development and campaigns by Dizzy Agency.<\/p>","protected":false},"author":1,"featured_media":692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[16,18],"tags":[49],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-eshop-woocommerce","tag-mchills"],"_links":{"self":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":6,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":1632,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/156\/revisions\/1632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}