{"id":159,"date":"2019-11-28T14:07:09","date_gmt":"2019-11-28T12:07:09","guid":{"rendered":"https:\/\/dizzy.agency\/new\/case-study-to-spiti-tis-giagias\/"},"modified":"2026-10-24T02:14:46","modified_gmt":"2026-10-23T23:14:46","slug":"case-study-to-spiti-tis-giagias","status":"publish","type":"post","link":"https:\/\/dizzy.agency\/en\/case-study-to-spiti-tis-giagias\/","title":{"rendered":"Granny\u2019s House: from a \u20ac100 budget to a 5-storey showroom"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Anyone can start a business. The hard part is building it so it only goes one way: up. That's what we do at Dizzy: the right foundations first, and then everything is a piece of cake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Same with Granny\u2019s House: from its first year of trading, sales grew by more than 1,000%.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&gt;1000%<\/td><td>sales in year one<\/td><\/tr><tr><td>100\u20ac<\/td><td>starting budget<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a class=\"rank-math-link rank-math-link\" href=\"https:\/\/dizzy.agency\/en\/\"><strong>360\u00b0 digital marketing<\/strong><\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we took on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Business naming (\u201cTo Spiti tis Giagias\u201d, or Granny\u2019s House)<\/li>\n\n\n<li>Branding &amp; <a class=\"rank-math-link\" href=\"https:\/\/dizzy.agency\/en\/\">Marketing Strategy<\/a><\/li>\n\n\n<li>Social Media Marketing<\/li>\n\n\n<li><a class=\"rank-math-link\" href=\"https:\/\/dizzy.agency\/en\/\">Facebook &amp; Instagram Ads<\/a><\/li>\n\n\n<li><a href=\"https:\/\/dizzy.agency\/en\/\">Google Ads<\/a><\/li>\n\n\n<li><a href=\"https:\/\/dizzy.agency\/en\/\">Pinterest Ads<\/a><\/li>\n\n\n<li><a href=\"https:\/\/dizzy.agency\/en\/\">Waze Ads<\/a><\/li>\n\n\n<li>Online Reputation Management<\/li>\n\n\n<li>Business consulting &amp; training<\/li>\n\n\n<li>Eshop design &amp; development <a class=\"rank-math-link\" href=\"https:\/\/grannyshouse.gr\" target=\"_blank\" rel=\"noopener\">grannyshouse.gr<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5 years on:<\/strong><br>\u2013 The small showroom on Servion Street moved across the road, to a 5-storey, 2,500m\u00b2 showroom<br>\u2013 From 1 person, the business now employs 6<br>\u2013 It takes part regularly in festivals and events (e.g. Athens Retro Festival)<br>\u2013 Leading business owners trust it to furnish their spaces, and so do theatres and productions<br>\u2013 Its customers keep coming back<br>\u2013 And it keeps on growing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Katerina Dimitropoulou<\/strong> about us:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u2018A relationship that started by chance and turned out a real success!! Flawless collaboration, professional work on every level, always on time, and a contribution full of enthusiasm, imagination and creative spirit. They're now my business's favourite partners \u2014 highly recommended! Thank you so much for everything.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The early challenges and how we overcame them<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good case study shows the challenges too, not just the wins (as far as we're allowed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We took it on in November 2014. First challenge: an antiques shop, a world we didn't even know as consumers. We had to learn it fast, build proper buyer personas, work out how to present it to both consumers and businesses \u2014 and where the business could go, so we could guide the owner properly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second challenge: a small budget and time pressure. Costs were mounting. The decision: a Facebook Page and sales through Facebook until the eshop was ready \u2014 so not a single day was lost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first ad budget: just \u20ac100 a month. With that, and the tools of the time, the goal was twofold: likes only from potential buyers, and as many sales as possible from posts featuring the products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Did we pull it off? Need you ask?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A big thank you to Katerina Dimitropoulou, who trusted us with her entire new venture and let us show that <strong>360 marketing starts with fast decisions<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eshop design &amp; development<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" class=\"wp-image-12066\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/GrannysHouse-Logo-1.jpg\" alt=\"\" title=\"\">\n<figcaption>Granny\u2019s House Logo<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" class=\"wp-image-12063\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/29366007_1620762024668544_4165951232956956672_o.jpg\" alt=\"\" title=\"\">\n<figcaption>Granny\u2019s House vintage design in 2015<\/figcaption>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eshop redesign on OpenCart 3.0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12065\" src=\"https:\/\/dizzy.agency\/wp-content\/uploads\/2026\/09\/Screenshot_4.jpg\" alt=\"\" width=\"1068\" height=\"633\" title=\"\">\n<figcaption>Redesign \u2013 Opencart 3 \u2013 2019<\/figcaption>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>\u0391\u03c0\u03cc 100\u20ac \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1 \u03c3\u03b5 ads \u03c3\u03b5 >1000% \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd 1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 eshop vintage \u03b5\u03c0\u03af\u03c0\u03bb\u03c9\u03bd.<\/p>","protected":false},"author":1,"featured_media":698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[16],"tags":[52],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-52"],"_links":{"self":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":6,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":1635,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/159\/revisions\/1635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}