{"id":1709,"date":"2025-06-04T10:08:00","date_gmt":"2025-06-04T07:08:00","guid":{"rendered":"https:\/\/dizzy.agency\/?p=1709"},"modified":"2026-10-25T00:53:05","modified_gmt":"2026-10-24T21:53:05","slug":"ecdm-retailtech-expo-retention-marketing","status":"publish","type":"post","link":"https:\/\/dizzy.agency\/en\/ecdm-retailtech-expo-retention-marketing\/","title":{"rendered":"Retention marketing at ECDM &amp; RetailTech Expo SEE: we don\u2019t chase customers, we keep them"},"content":{"rendered":"<p>In June 2025 we were at the Zappeion in Athens for <strong>ECDM &amp; RetailTech Expo SEE<\/strong>, as speakers at the workshop by <strong>AfterSalesPro\u00ae<\/strong> titled \u201cFrom Orders Fulfillment to Customers Loyalty\u201d.<\/p>\n<p>We didn\u2019t go there to talk in general about <strong>retention marketing<\/strong>. We went straight to what matters: retention that scales, Viber that converts and campaigns that bring real money back to the eshop.<\/p>\n<h2>What we said on stage<\/h2>\n<p>Mary Prevezanou, CEO of Dizzy Agency, presented case studies of revenue-driving campaigns built with AfterSalesPro\u2019s tools. The message was simple:<\/p>\n<blockquote>\n<p>\u00abWe don\u2019t chase customers. We keep them.\u00bb<\/p>\n<\/blockquote>\n<ul>\n<li><strong>Forget the fluff.<\/strong> A retention flow is judged by repeat orders, not by how nice it looks.<\/li>\n<li><strong>Forget the reach that reaches nowhere.<\/strong> One Viber message to the right customer at the right moment is worth more than thousands of impressions.<\/li>\n<li><strong>The customer who buys again is the most profitable customer.<\/strong> That\u2019s why retention is the only path to growth that lasts.<\/li>\n<\/ul>\n<h2>Why retention is growth<\/h2>\n<p>Most eshops spend almost their entire budget bringing in new customers and almost nothing keeping them. The result: every month they start from zero.<\/p>\n<p>When the post-purchase experience (shipping, updates, returns, communication) works together with email and Viber, customers come back. And every time they do, profit margin goes up with no extra ad cost.<\/p>\n<h2>Who spoke at the workshop<\/h2>\n<ul>\n<li><strong>Antonis Pensas<\/strong> (M-STAT), on Viber\u2019s messaging capabilities and its reach in the Greek market<\/li>\n<li><strong>Mary Prevezanou<\/strong> (Dizzy Agency), with case studies of revenue-driving campaigns<\/li>\n<li><strong>Natasha Stratigopoulou<\/strong> (Head of Customer Success, AfterSalesPro\u00ae), with real-world insights from clients\u2019 day-to-day challenges<\/li>\n<li><strong>Nikolaos Chatzidakis<\/strong> (CEO, AfterSalesPro\u00ae), with a first look at upcoming features<\/li>\n<\/ul>\n<p>Many thanks to the AfterSalesPro\u00ae team for the invite. Let\u2019s keep building what actually lasts.<\/p>\n<h2>Want retention that drives sales?<\/h2>\n<p>We build email and Viber flows, post-purchase experiences and repeat-purchase campaigns focused on profit, not vanity metrics. <a href=\"\/en\/services\/\">See our services<\/a> or <a href=\"\/en\/contact-us\/\">talk to us<\/a>.<\/p>\n<p><em>The original LinkedIn post: <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7335925515393875968\/\" target=\"_blank\" rel=\"noopener\">see it here<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03bf workshop \u03c4\u03b7\u03c2 AfterSalesPro \u03c3\u03c4\u03bf \u0396\u03ac\u03c0\u03c0\u03b5\u03b9\u03bf \u03bc\u03b9\u03bb\u03ae\u03c3\u03b1\u03bc\u03b5 \u03b3\u03b9\u03b1 retention \u03c0\u03bf\u03c5 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9, Viber \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1709","post","type-post","status-publish","format-standard","hentry","category-nea"],"_links":{"self":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":1,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":1712,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/posts\/1709\/revisions\/1712"}],"wp:attachment":[{"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dizzy.agency\/en\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}