+40% revenue in under a month, on 20% less ad spend. In cosmetics.
Strategy, targeting, new creatives. In that order.
Most ad accounts we see are missing something: strategy, creatives or tracking. This one was missing all three.
| +40% | revenue |
| +27% | Orders |
| -20% | ad spend |
| <30 | days |
An eshop with around 10 years in cosmetics, one of the most competitive sectors out there. It came to us after partnerships that hadn’t worked, looking for something solid.
We started with a mini audit of the ad account.
What we found:
- The wrong targeting
- Rushed creatives that said nothing to anyone
- A newsletter left gathering dust
- Errors in Meta (Facebook / Instagram) tracking
- Campaigns run on luck, with no strategy
What we did straight away:
- We fixed the tracking
- We put the newsletter to work, as part of the strategy
- We studied the products and built a new strategy
- New creatives and campaigns with the right targeting on Meta (Facebook / Instagram)
In under 30 days, on 20% less ad spend:
From the first fixes alone:
- +40% sales in under 30 days
- a 20% cut in ad spend
- a 27% increase in orders
Is your eshop stuck? Email us at hello@dizzyagency.gr for a FREE audit.
