Programmatic: video, Connected TV, display and audio, on whatever site your customer is watching_

The automated, real-time buying of ad space on sites, apps, YouTube, Connected TV, audio and digital screens through a DSP. Instead of booking space with each site separately, you set the audience, frequency and budget, and the system buys the impressions that fit.

Display & Video 360 is Google’s DSP for programmatic. From one place you buy video on YouTube and other sites, Connected TV, display, audio and digital screens, with audiences, frequency caps and measurement.

It’s worth it when you want big reach across many media at once, e.g. video and Connected TV, with frequency control and brand safety. It isn’t when the same result comes faster and cheaper from one channel, e.g. a TikTok TopView campaign for awareness in Greece. In the audit we tell you what fits.

It depends on reach, media and duration. We don’t work from a price list: in the free audit we suggest a budget and a pilot with a clear goal.

With reach and frequency, viewability, brand lift where the budget allows, brand searches and what happened in the eshop over the same period. Not just with impressions and clicks.

Yes. Programmatic builds demand, and Meta, Google and TikTok Ads turn it into sales. We plan them as one plan, with profit as the shared goal.