Black Friday falls on Friday 27 November 2026 and Cyber Monday on Monday 30 November. TikTok Shop opened to all Greek businesses on 10 November. That leaves just over two weeks: enough to open and sell, not enough to waste time.
We have been running Greek TikTok Shops since the early invitation phase. Below is the plan we would follow if we were starting today, week by week.
Why sell on TikTok Shop on Black Friday
In markets where TikTok Shop has been running for a while, Black Friday is the biggest week of the year. According to TikTok, in the US the 2025 Black Friday–Cyber Monday weekend topped 500 million dollars in sales, sellers who went LIVE saw 84% more sales than the year before, and in the UK the number of sellers with Black Friday sales grew by 85%.
In Greece it is TikTok Shop’s first Black Friday. Few shops, buyers looking for deals inside the app and creators looking for products to promote. Competition will never be this low again.
The plan: what to do each week
Week 1 (10–16 November): registration and products
- Register in the Seller Center today. Shop approval is not instant, and every day of delay takes time away from creators.
- Upload 10–20 products first, the ones you will put on offer. The rest of the catalogue can wait.
- Check that your category is allowed, in TikTok’s official policy.
- Set up shipping and returns, so you can ship from the very first order.
Week 2 (17–23 November): creators and samples
- Send samples to creators through the Affiliate Center and set the commission they earn on each sale.
- A creator needs about a week from sample to video. Samples sent after 20 November will struggle to make it for Black Friday.
- Post videos every day from the business account too, with the products linked.
Week 3 (24–30 November): offers, LIVE and ads
- Set up your offers in the Seller Center: discounts, coupons, bundles. Having them only on your eshop is not enough.
- Go LIVE on Friday 27/11 and Monday 30/11.
- Boost the videos that perform well with GMV Max ads.
- Reply to messages quickly and ship orders on time. Shop ratings count towards your next sales.
What offer to run
On TikTok Shop, the offer that sells is the one you understand in three seconds. Seller guides recommend 20–40% discounts and tiered bundles, e.g. 10% off two items and 20% off three.
Before picking a percentage, do the maths: product cost, TikTok’s commission, the creator’s commission and shipping. A discount that brings sales but eats the whole margin is not a success. Bundles usually raise order value without cutting profit as much.
Is it too late for this year?
If you start this week, no. If you start after 20 November, Black Friday will be more of a test: you will have the shop and the offers ready, but few creator videos. It is still worth it, because Cyber Monday, the holidays and the January sales come right after, and your shop will already be ready.
Want us to set it up together?
As an official TikTok Shop Partner we register with you, upload your products, find creators and send samples, and run your GMV Max ads, so you make it in time for Black Friday.
Want to sign up yourself? Register here and change the country to Greece, because the link opens with Poland selected. registration guide.
Read also: 7 reasons to open a TikTok Shop now and what applies to TikTok Shop in Greece.
Black Friday and TikTok Shop FAQs
When is Black Friday 2026?
Black Friday is on Friday 27 November 2026 and Cyber Monday on Monday 30 November 2026.
Can I open a TikTok Shop in time for Black Friday?
Yes, if you start registering this week. Shop approval is not instant, and creators need about a week from receiving the sample to posting a video.
Can I run offers only on TikTok Shop?
Yes. Discounts, coupons and bundles are set up in the Seller Center and apply only to purchases made through TikTok.
Do I need an eshop to sell on TikTok Shop on Black Friday?
No. Products are uploaded directly to the Seller Center. If you have an eshop, products and orders can be synced through connectors.
