As of today, Tuesday 10 November 2026, TikTok Shop is officially accepting registrations from businesses in Greece. Until now, only a few brands could sell, by invitation. From today every Greek business with a VAT number and products allowed on the platform can open its own shop and sell directly through its videos, LIVEs and TikTok profile.
This means a customer sees your product in a video, taps on it and buys it without leaving the app.
Want to open your TikTok Shop properly from day one, with Dizzy’s help? As an official TikTok Shop Partner we handle registration, approval, the first products and training together with you.
Want to sign up yourself? Register here. Before you start, watch out for three things:
- Change the country to “Greece” as soon as the page opens: click “Switch country”. The page opens with Poland selected by default.
- Your company details (GEMI number, company name, address) must be exactly the same as in GEMI. We recommend entering them in Latin characters.
- For the representative’s proof of address upload an electricity or water bill, etc. showing the representative’s name and address.
What TikTok Shop is, in a nutshell
TikTok Shop is the store inside TikTok. Your products appear:
- In videos, with a tappable product tag.
- In LIVEs, where you sell live.
- In the Shop tab of your profile.
- In the Shop tab of TikTok, where users search for things to buy.
Creators can also promote your products for a commission, through the platform’s Affiliate programme.
How to register: 3 steps
1. Go to the Seller Center
Open the TikTok Shop registration page via Dizzy. The page opens with Poland selected by default: click “Switch country” and choose “Greece”, to register for TikTok Shop Greece. You can sign in with your business TikTok account, or with an email or phone number.
2. Fill in your business details
You will need:
- Company name, GEMI number and VAT number of the business, written exactly as in GEMI (we recommend Latin characters).
- Representative details and ID card or passport.
- Representative’s proof of address: an electricity or water bill, etc. with their name and address.
- IBAN of the business for payouts.
- Warehouse or shipping and returns address.
The platform checks the details before approving the shop. Prepare them in advance so you don’t lose time.
3. Upload products and connect your account
After approval:
- You upload your products (titles, photos, prices, stock).
- You connect the TikTok account that will sell.
- You set up shipping and returns.
If you have an e-shop on WooCommerce or Shopify, products and orders can be synced through connectors.
Before you start: what cannot be sold
Not all products are allowed on TikTok Shop, and some categories need approval and extra documents. Before you pay for anything or spend time on setup, check TikTok’s official policy.
Why start now
The first shops in every market face less competition, cheaper reach and time to learn the platform before everyone joins. TikTok wants to grow Shop quickly in a new market, so in the first months it offers opportunities that will not exist later.
We already run TikTok Shops
At Dizzy Agency we are not starting today. We already run two TikTok Shops with very strong results. We are an official TikTok Shop Partner and TikTok Marketing Partner, so we know first-hand what works on the platform and what does not.
We can help you all the way:
- Opening and approval of the shop, without mistakes that delay approval.
- Training for your team in the Seller Center.
- Uploading the first products with the right titles and photos.
- Creators and samples through the Affiliate Center.
- GMV Max ads to bring in sales from day one.
Contact us
Want to open your TikTok Shop properly from the start? Book a free intro call with us and we will tell you whether your products can be sold and what the fastest route to your first sale is.
👉 I want Dizzy to set it up
Want to sign up yourself? Register here (change the country to Greece).
📧 hello@dizzyagency.gr · 📞 210 99 43 310
Read also: When TikTok Shop opens in Greece · Why open a TikTok Shop now: 7 reasons
