CASE STUDY

BEAUTY E-COMMERCE · PAID MEDIA · RETENTION

Glowberry: +462% sales in 12 months — and the growth kept going

Full-funnel ads, product-specific creative and retention on Klaviyo & Viber for a Greek K-beauty eshop on Shopify. And year two proved year one wasn’t luck.

Period Oct 2024 – May 2026

Read time 4 min

+462%

total sales (seven-figure) · 12 months

26,804

orders · +298%

995,850

sessions · +231%

+104%

sales the following year · 35,085 orders

INTRODUCTION

Some brands have a good year. Others step up to a whole new scale. Glowberry is one of the latter.

It wasn’t one campaign. We tied together three things that usually run separately: the creative for each product, presence across every channel and the relationship with the customer base. And we judged everything on the eshop itself.

THE CHALLENGE

A beauty eshop customer goes through lots of moments: they see a reel, compare, search for the brand by name, refresh their routine. Glowberry had products with a genuine reason to buy. What it lacked was presence along the whole journey.

How do you build demand that holds up at a bigger scale — without losing the customers you already have?

WHAT WE DID — THREE PILLARS

Creative with a specific reason to buy

Reels and banners per product, catalogue ads and content from creators. We told each product’s story in lots of ways — and kept whatever drove purchases.

Reels

Catalog ads

Creators

REEL

CATALOG

Full-funnel across every channel

One strategy, one destination: the eshop. Discovery where desire is born, intent where the customer searches, return through our own channels.

DISCOVERY

Meta · TikTok

Reels, creators, catalog

→

INTENT

Google Search · Shopping · PMax

Brand & product demand

→

RETURN

Klaviyo · Viber

Flows, campaigns, new arrivals

One source of truth for everything: Shopify. Orders, sales, sessions, conversion rate, returning customers — that’s where we judged every move.

Retention with Klaviyo and Viber

Welcome and browse abandonment flows, campaigns for new arrivals, products and key retail moments. The customer base became a sales channel.

Welcome flow

Browse abandonment

Viber campaigns

30.9%

returning customer rate

+44% vs the previous 12 months (Jun 2025 – May 2026)

RESULTS — TWO YEARS

Year 1

6 Oct 2024 – 6 Oct 2025 · vs prev. 12 months

A step change in scale.

Sales (seven-figure)

+462%

Orders · 26,804

+298%

Sessions · 995,850

+231%

Conversion rate · 1.72%

+10%

Year 2

1 Jun 2025 – 31 May 2026 · vs prev. 12 months

And proved it wasn’t luck.

Sales (seven-figure)

+104%

Orders · 35,085

+77%

Returning customer rate · 30.93%

+44%

Orders fulfilled · 34,480

+79%

See the data from Shopify Analytics (2 screenshots)

Year 1 · 6 Oct 2024 – 6 Oct 2025

Shopify Analytics Glowberry, Oct 2024 – Oct 2025

6 AWARDS FOR THIS WORK

SILVER

Best Digital Multi-Channel Campaign | Full-Funnel

Peak Awards '26

BRONZE

Most Innovative Campaign

Peak Awards '26

BRONZE

Best Use of Data

Peak Awards '26

BRONZE

Innovation in E-business

E-volution Awards 2026

BRONZE

The Most Effective Investment

E-volution Awards 2026

BRONZE

Continuous Growth in e-Commerce

E-volution Awards 2026

WHAT WE LEARNED

Platform ROAS isn’t growth

We measured in Shopify. That’s how we saw year two was genuinely holding up, not just “looking good”.

Every product needs its own reason to buy

The same product with a different message brought in a different customer. Product-level creative was the multiplier.

Retention buys paid media room to breathe

With 30.9% returning customers, every new customer is worth more — and paid can keep scaling.

AT A GLANCE

Client

Glowberry

Sector

K-beauty e-commerce

Platform

Shopify

Channels

Meta · TikTok · Google

Retention

Klaviyo · Viber

Period

Oct 2024 – May 2026

Result

+462% → +104%

CONTENTS

How much further can your brand grow?

Free audit in 48 hours — products, data, customer journey.

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