Πόσο αύξησε η Glowberry τις πωλήσεις της με τη Dizzy;

Κατά 1.311,7% σε λιγότερο από 5 μήνες, από τον Ιανουάριο έως τον Μάιο του 2024. Την ίδια περίοδο οι παραγγελίες αυξήθηκαν 1.328%, το ROAS έφτασε το 11,36 και το κόστος ανά παραγγελία μειώθηκε κατά 50,5%.

Τι είναι η Glowberry;

Ελληνικό K-beauty eshop σε Shopify. Ξεκίνησε τη συνεργασία με τη Dizzy λίγους μήνες μετά το λανσάρισμά της και μέσα σε τρία χρόνια έγινε Νο1 στην κατηγορία της.

Πώς γίνεται αύξηση πωλήσεων cosmetics eshop με διαφημίσεις;

Η αύξηση πωλήσεων eshop έρχεται με αξιόπιστο first-party tracking from day one, σταδιακή αύξηση του budget μόνο εκεί όπου το ROAS κρατάει, και κανάλια που δουλεύουν μαζί, με μέτρηση στο σύνολο του brand.

Ποιος είναι ο ρόλος της Dizzy στη Glowberry;

Η Dizzy Agency είναι ο Growth Partner της Glowberry από το 2024: performance marketing και tracking στην αρχή, και στη συνέχεια full funnel, retention και TikTok Shop σε 13 ευρωπαϊκές αγορές.

CASE STUDY

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CASE STUDY

BEAUTY E-COMMERCE · PERFORMANCE MARKETING · STARTUP

Glowberry: from a months-old startup to +1,311% sales in 5 months

Eshop sales growth from the first months: this is how Glowberry started with Dizzy, with first-party tracking, gradual scaling and 360° performance marketing. The result: 14 times more sales and double the ROAS within 5 months.

Period Jan – May 2024

4-minute read

+1,311%

sales · in 5 months (14×)

+1,328%

orders · Jan – May 2024

11.4

ROAS · doubled (+100%)

−50.5%

cost per order (CPA)

INTRODUCTION

Glowberry, a Greek K-beauty eshop on Shopify, grew its sales by 1,311.7% in less than 5 months, from January to May 2024. With Dizzy Agency as its Growth Partner, orders rose 1,328%, ROAS doubled to 11.36 and cost per order was cut in half. Eshop sales growth that started with data, not with budget.

When Glowberry found us, it was a brand only a few months old, eager to grow. It was the start of a journey that made it No.1 in its category within three years.

THE CHALLENGE

A new brand, in one of the most competitive sectors of Greek e-commerce, with no data history for advertising to build on. To grow eshop sales, every euro had to bring in orders, not just clicks.

How do you grow a months-old brand fast, without burning budget on tests?

WHAT WE DID — THREE PILLARS

Tracking you can trust, from day one

Before raising the budget, we set up first-party tracking with AdBeacon on Glowberry’s Shopify store. That way every decision was based on real orders, not on the numbers each ad platform reports.

First-party data

AdBeacon

Shopify

SHOP

PRODUCT

Scaling by rules, not by luck

We raised the budget gradually, and only where ROAS held. Whatever didn’t perform was switched off quickly, so the money went to what brings in orders.

TEST

Small budget

New creatives and audiences

→

CHECK

ROAS & CPA

Does the result hold?

→

SCALE

More budget

Only on what performs

That is how cost per order fell by half (−50.5%), in the same period that orders multiplied.

360° performance marketing

We didn’t run isolated campaigns. Every channel had a role: some brought in new audiences, others closed the sale. And we measured results across the whole brand, not each channel on its own.

New audience

Purchase

Brand-level measurement

11.36

ROAS for the whole period

January – May 2024

RESULTS — THE FIRST 5 MONTHS AND AFTER

Jan – May 2024

01/01 – 10/05/2024

From startup to a brand that sells.

Sales

+1,311.7%

Orders

+1,328%

ROAS

+99,9% (11,36)

Cost per order

−50.5%

And then

2024 – 2026 · what followed

The start of a bigger story.

Sales in 12 months

+462%

Category ranking

No.1

Awards 2026

TikTok Shop

13 markets

THE PROOF

The AdBeacon dashboard for 01/01 – 10/05/2024: sales +1,311.7%, orders +1,328%, ROAS 11.36 and cost per order −50.5%.

“The results speak for themselves. A newly founded company only a few months in, with ROAS of 11+ steady for months. Sales +1300%. In a very competitive industry, Dizzy, and Mary Prevezanou in particular, helped us grow at an incredible pace! Just trust them!”
— Nikos, Glowberry · Google review

WHAT WE LEARNED

Tracking first, budget second.

With first-party data we knew from the first week which ad brings in orders. Without it, scaling is a gamble.

Scaling is gradual.

The budget only went up when ROAS held. That is why ROAS doubled in the same period that sales multiplied.

A new brand grows fast with a Growth Partner from the start.

The first 5 months laid the foundation for what followed: +462% over the next 12 months and No.1 in its category within 3 years.

FREQUENTLY ASKED QUESTIONS

How much did Glowberry grow its sales with Dizzy?

By 1,311.7% in less than 5 months, from January to May 2024. In the same period orders grew 1,328%, ROAS reached 11.36 and cost per order fell by 50.5%.

What is Glowberry?

A Greek K-beauty eshop on Shopify. It started working with Dizzy a few months after launch and within three years became No.1 in its category.

How do you grow sales for a cosmetics eshop with advertising?

Eshop sales growth comes from reliable first-party tracking from day one, raising the budget gradually and only where ROAS holds, and channels that work together, measured across the whole brand.

What is Dizzy’s role at Glowberry?

Dizzy Agency has been Glowberry’s Growth Partner since 2024: performance marketing and tracking at first, then full funnel, retention and TikTok Shop across 13 European markets.