CASE STUDY

BEAUTY & WELLNESS E-COMMERCE · GROWTH PARTNER · 2022 – 2026

Kallist: 4 years, 4 records. +1,793% online orders

Q: What is Kallist Cosmetics?

Greek cosmetics e-shop and supplements on WooCommerce, with over 201,000 customers.

How a small Greek cosmetics eshop reached seven-figure sales in 2 years and keeps growing: Meta, Google and TikTok Ads, Klaviyo, Viber, UGC creators and technical support, all from one team, since 2022.

Working together since 2022

6 min read

120K+

online orders in 2025 · phone orders not included

7-figure

12-month sales · in 2 years

50 €+

average order with the new site · 2026

201K+

customers on the eshop

INTRODUCTION

The Kallist Cosmetics is a Greek cosmetics and supplements eshop on WooCommerce. We took it on in early 2022, when it was doing a few hundred orders a month. In 2025 it did over 120,000 online orders, not counting phone orders — that is +1,793% compared with 2021, before we took it on, with seven-figure sales. We had already written up the first results in May 2022: +273% orders in the first quarter.

Behind the numbers there is something more important: a business that started with one person and today employs more than 12 people. Dizzy has been Kallist’s Growth Partner from day one: ads, email and Viber, creators, the site and technical support, all from one team, with one shared goal.

THE CHALLENGE

In 2021, before we took it on, Kallist had good products but little traffic, no system for repeat purchases and an eshop that wasn’t built for volume. Cosmetics is one of the most competitive categories in Greek e-commerce, and every new order is expensive.

How do you turn a small eshop into a company without burning your profit on ads?

WHAT WE DID — THREE PILLARS

Present on every channel where the customer buys

We run Meta, Google and TikTok Ads as one system: TikTok and Instagram bring in new audiences, Google catches people already searching for the product, and remarketing closes the sale. We make the creatives with UGC creators — real people showing the product — because that’s what sells in cosmetics. We judge every campaign on profit, not just on the platform’s ROAS.

Meta Ads

Google Ads

TikTok Ads

E-SHOP

PRODUCT

Customers don’t buy just once

Growth is built when customers come back. We set up email marketing with Klaviyo and Viber messaging, with flows for welcome, abandoned cart, repurchase and new products. On the eshop we added a gift ladder and product bundles, so every order is worth more.

FIRST PURCHASE

Meta · Google · TikTok

The customer gets to know the brand

→

RETURN

Klaviyo & Viber

Flows that bring the 2nd purchase

→

BIGGER BASKET

Gifts & bundles

The average order goes up

So the average order rose from €37 in 2022 to €45 in 2025 (+22%), and in 2026, with the new site, it passed €50. More customers, buying more often and buying more.

Technology that keeps up with growth

When an eshop goes from a few hundred to more than 10,000 orders a month, the site has to hold up. Kallist is hosted on our own servers and gets technical support from our team: speed, security, database, checkout, courier and ERP integrations. On top of that foundation we added AI search to the eshop and opened TikTok Shop by early invitation, as one of the first Greek eshops.

Hosting & support

AI on the eshop

TikTok Shop

201K+

customers have bought from the eshop

2022 – 2026

Learn more: Growth Partner · Meta Ads · Google Ads · TikTok Ads · Email marketing & Klaviyo · Hosting & WooCommerce support

RESULTS — 2022 TO TODAY

2021 → 2025

full years

Every year bigger than the last.

Orders

+1,793%

12-month sales

Seven-figure in 2 years

Average order

+22% (37 € → 45 €, 2022 → 2025)

Clients

201K+

And then

2026 · the next step

Bigger basket, new channels.

Average order

over €50 with the new site

TikTok Shop

Early invitation

AI on the eshop

Clients

201,000+

WHAT WE LEARNED

Profit counts, not just ROAS.

Every budget decision is made on profit margin. That’s why the growth lasted for years and didn’t fade after the first good season.

The second purchase builds the company.

Ads bring the customer in; email, Viber and gifts keep them. That’s where the biggest profit is.

Technology has to run faster than sales.

Site, hosting and support from the same team means no outage cuts growth off halfway.

FREQUENTLY ASKED QUESTIONS

How much did Kallist grow with Dizzy?

In 4 full years with us (2022–2025), online orders grew +1,793% compared with 2021, before we took it on, and in 2025 they passed 120,000, not counting phone orders. 12-month sales reached seven figures within 2 years of the start of our work together, and growth has continued every year since.

What is Kallist Cosmetics?

A Greek cosmetics and supplements eshop on WooCommerce, with more than 201,000 customers.

How does a cosmetics eshop grow?

With Meta, Google and TikTok ads judged on profit, UGC creators, email and Viber for repeat purchases, gifts and bundles for a bigger basket, and a site that can handle the volume.

What is Dizzy’s role at Kallist?

Dizzy Agency has been Kallist’s Growth Partner since early 2022: Meta, Google and TikTok Ads, Klaviyo, Viber, UGC creators, TikTok Shop, hosting and technical support.

Which agency does Kallist’s marketing?

Dizzy Agency, Kallist’s Growth Partner since early 2022, based in Athens with an office in London. It runs Meta, Google and TikTok Ads, email with Klaviyo, Viber, UGC creators, and the eshop’s hosting and technical support.